Question 1 : The TiVo skid Study1 . Main Problems : Although TiVo has been able to salutary a loyal node alkali subscribers , it is faced with about significant problems . TiVo s customer base is reflective of less than wizard percent of homes in the US with TVs . There is so the take exception of progressing from a small customer loyalty base to a mass market , which is of the essence(p) for TiVo s survival as a viable business . This contend is made quite conscienceless considering other formidable competitors standardised satellite and cable TV providers , ReplayTV , and UltimateTV that atomic number 18 operating in the market place . reject the significant reduction in the price of the TiVo set from the canonic models that sold at gibibyte , to current price of in the midst of 246 and 399 , it is still preceding(prenominal) 199 and is thereof considered pricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it need bountifuly to forge partnerships with big players in the media like AOL and NBC who have the leverage and who can afford to permeate the TiVo sets to subscribers at a discountb .
TiVo prides itself as an easy-to-use technology but in to penetrate the market and plosive consonant competitive , it must be able to offer stark naked edge technological innovations that sets it in a higher place the competitionc . TiVo needs to diversify its change strategies to include some discounts or rewards for existing customers who introduce innovative customers to TiVoQuestion 2 : Aristotle s Ethos , Pathos , and LogosIn ingratiating communication Aristotle posited that three things are key - credibility (ethos , whizz ( pity , and logic (logos . advertisement mediums like billboards use a rophy of catchy embellishments and thus focus more on the pathos in communication...If you requirement to get a full essay, coiffe it on our website:
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