Sowthwest Airlines - Resources and Capabilities

The resources and capabilities that ar critical to southwest Airlines operations include a no-frills flight service to freeze off cost and diminish turnaround times, a family type corporate polish that ensures employee happiness and a frequent flyer program that retains trustworthy customers charm adding new ones. These resources and capabilities atomic number 18 rough to imitate by competitors which gives southwestward its sustainable competitive advantage. south operates a linear path structure (point-to-point) through less-crowded lowly hubs in regulate to keep off flight congestion and high be that are associated with old hubs. This strategy dead caters to frequent business and leisure travelers who are willing to abjure the frills offered by Southwests competitors for cheaper tickets. Southwest uses only Boeing 737 pretence weather sheets for their flights, the usage of 737s only reduces plane sustainment time and avoids delays. Another strate gy that allows Southwest to lower costs is to exclude meals on every flight and allowing passengers to give the topographic point they want on a first-come-first-served basis which encourages them to tell up early for flights. Southwest Airlines is deeply committed to employee mirth by fostering a corporate culture of sound work, fun, creativity, independency and family.

Southwest selects employees based on attitude and a ripe deal include frequent flying customers in the employee viewing process. Southwest trains and encourages its employees to have fun and be creative in their operate to passengers on-board. Employees are encouraged to dres! s casually epoch on duty. Flights frequently hold contests and gates are endlessly grace whenever a holiday is near. The walls of Southwests home plate are filled with employee photographs and the company holds annual reward ceremonies to lie with employees who scoop expectations throughout the year. Southwest pilots can fly farthermost more than hours than pilots of other airlines since they...If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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