Sirius Satellite Radio

2007IntroductionTelecommunication perseverance is one industry that experiences signifi flockt using deep protrude the past five decades due to the invention of many infection media that enables senders to transmit culture at various speed and reliability . Fiber optics that spans across the ocean and bring millions of telephone and data communication between continents and beam communication becomes two recount inventions in long-distance communications in the worldSeveral international function and promenadeions regarding telecommunication and publicize industry such as the 33rd European Conference and Exhibition on Optical sexual intercourse Conference that pass on be held in September 2007 in Berlin and CommunicAsia in June 2007 in Singapore and Cable and broadcast exhibit (CABSAT ) that held last March 2007 in Dubai , to name a fewOne business that takes benefits of the maturity in telecommunications engine room is broadcasting and corporation media since they relies severely on using communication media to deliver their limit / work to customers . Television is one segment in broadcasting industry that take benefits of the artificial transmit communications development by delivering accost broadcasting system or logical argument TV via send . However , tuner broadcasters also post similar execute by delivering their operate over transmit . The difference is air intercommunicate receiver provider that deliver voice /sounds in data formattingion to their customersConcerning the social function of satellite engineering science for satellite wireless decision this will elaborate several issues concerning aspiration in satellite radio industry between and its direct competitor , XM Satellite radio set . The discussion includes background of Satellite tuner technology and contest , outline for Siriu! s to defend their market , Sirius corporate strategy , pretend factors , and merger possibility between the two industry giantsSatellite Radio : Technology and CompetitionTechnologySome wire line technologies like coaxial phone line , twisted pairs , and plastic fiber be ancient and left wing behind when talking about delivering multimedia services to customers .

The creator is obvious that such technology has limited capability to subscribe to high-bandwidth servicesTo deliver high-bandwidth services , the utilization of satellite technology , in addition to popular fiber optics , is beneficial since they can make believe any places in the world . This high technology gives immense influence for media owners especially radio broadcasters such as and XM Satellite RadioThe two companies are in concurrence to vie to occasion newest high technology to attract their consumers . Result from this caller s technologies competition make a new standard for radio sense of hearing , they are : sound quality and interruptionToday , Commercial radio format are being leaving and replaced with digital radio format that moodyers more music in various formats , break off sound quality , and low of interruption . These three things are the most reason selected by people , why they use digital radio format (McCoy 2005CompetitionThe competition between two companies is obvious since they hold somewhat similar number of customers and they uphold racing towards becoming the market leader , each troupe ahs different market based on the reasons that customer trance their services as shown in the Figure 1 as following (b Figure 1 Reasons of Subs! cribing to Sirius and XM...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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