Executive Summary of Anheuser-Busch Companies, Inc. Essays -- Brewery

Executive Summary of Anheuser-Busch Companies, Inc.Anheuser-Busch Companies, Inc. continually seeks opportunities to maximise shareholder value and increase efficiency. Through their extremely effective market strategies A-B has gained control of over 47% of the global market share. In the handle of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without its faults though. Anheuser-Buschs hostile advertising campaign has targeted more than who they bargained for. Through A-Bs catchy advertisements, they hold up attracted customers other than the 21+ age group, and recreational drinkers. It is the opinion of many researchers that Anheuser-Busch is negligent in their advertising, and insists that changes need to be made. Through proper regulation of their advertising, consumers would be allowed to make choices free of media persuasion.Situation AnalysisEnvironmentCooperativeAnheuser-Busch Companies, Inc. continually seeks oppor tunities to maximize shareholder value and increase efficiency. As noted in the Annual Report for 1999, Anheuser-Busch remains focused on three study objectives to enhance shareholder value Increasing per barrel profitability which, when unite with continued market share growth, will provide solid long earnings per share growth. Profitable expansion of international beer operations by building the Budweiser brand worldwide and making selected investments in leading brewers in key international beer growth markets. The company has made significant merchandise investments to build Budweiser brand recognition outside the United States and operates overseas breweries in China and the United Kingdom. The company also has a significant fair-mindedness position in Grupo Modelo, Mexicos largest brewer and producer of the Corona brand. act support of profit growth in packaging and entertainment operations. box operations provide significant efficiencies, cost savings and tonus trust for domestic beer operations, while entertainment operations enhance the companys corporate image by showcasing its heritage, values and commitment to quality and social responsibility to 19 million visitors annually as hale as adding their profit contribution.The companys strong commitment to fulfill these objectives benefits a... ...th the regulations.Works Cited1999 Annual Report, Anheuser-Busch CompaniesAnheuser-Busch Announces Record Sales and Earnings for the Fourth bum and Full Year 1999 Worldwide A-B Brand Shipments Exceed 100 one million million million Barrels. Business Wire, 2/2/2000. Online. Electric Library.Atkin, C.K., The Role of Alcohol publicize in Excessive and Hazardous Drinking.Journal of Drug Education 1993, p.313-325Best, Kathleen. Simon Wants example on Liquor Ads. St. Louis Post-Dispatch 3/31/93, p. 15A. Online. Electric Library.Fox, RichardJ.Krugman, Dean M. Fletcher, throng E.Fischer, Paul M., Adolescents attention to beer and cigarette print ads and associated product warnings. Journal of advertizement, 9/22/98. vol. 27. p. 57. Online. Electric Library.Gerbner, G., Stories That Hurt. Journal for Substance Abuse Prevention, 1990, p. 53-57Saffers, H., Alcohol Advertising and Motor Vehicle Fatalities. Review of Economics and Statisitics. 1993, p.431-442Sellers, Patricia. Selling How Busch Wins in a Doggy Market. Fortune Magazine, 6/22/87, p. 99. Electric Library.Tax and boob in Moderation. St. Louis Post-Dispatch 2/26/98. Electric Library.