Marketing Research - SPSS analysis Essay Example | Topics and Well Written Essays - 750 words

merchandise Research - SPSS analysis - Essay ExampleThe frequency chart below shows that the shopping mall is the or so preferred shopping destination of all the respondents.Given below is the correlation among the shopping destination preferences of the respondents. We find that there is significant negative correlation between high end department stores and the a nonher(prenominal) variables showing that the respondents significantly prefer high end department stores than others.We find that 39 of the respondents do not use television as the source of learning. The Fishers exact test shows that there exists no significant difference between the male and female with regard to this source.We find that 42 of the respondents use powder store as the source of information. Only 6 of the 36 females do not use magazine as a source. The Fishers exact test shows that there exists significant difference between the male and female with regard to this source.All other sources involved in the study are also utilize by the respondents as sources of information but do not produce significant results of difference between male and female. We also realize that the radio is not used as a source of information by all the respondents.We find that there exists significant correlation between the respondents likeliness to purchase underclothing and formal top. Similarly there exists significant correlation between the likeliness to purchase skirt/trousers and garment blouse. There exists no significant negative correlation between the various aspects of